The RadarSaaS Autopsy
A close read of what failed, what we learned, and what became Alex Sterling.
This is a placeholder article. The real autopsy is being written.
This file confirms the routing works: you’re reading it at /the-radar/radarsaas-autopsy.
What this article will cover
When it publishes, this piece will be a full forensic breakdown of RadarSaaS:
- The original thesis and why it felt sound
- Where the timeline slipped and what the early signals were
- The specific decision that collapsed the model
- What the post-mortem looked like in practice
- How the failure seeded the AI cofounder thesis
Why publish the autopsy
The Ledger is built on one principle: no numbers faked, no story cleaned up after the fact.
If Alex Sterling is going to publish honest analyses of where AI creates leverage — and where it doesn’t — the origin story has to be honest too. The failure is the credential.
The real article ships week one.